For over six decades, Rota has focused exclusively on perfecting one garment — the trouser. Every pair reflects a singular dedication to fit, proportion, and craft.

Each pair is cut and sewn in our family workshop in Fidenza, Italy, where every stage of production is guided by precision, pride, and tradition.

From the world’s finest fabric mills to the final hand-pressed crease, every detail is measured, refined, and held to the highest standard.

Founded in 1962 by Ampelio Rota, the brand remains family-owned and operated — a lineage built on integrity, craftsmanship, and care.

We value the hands and hearts behind our craft. Respect, fairness, and enduring relationships are woven into every seam.

For us, sustainability is not a trend but a principle — from making garments built to last, to powering our Italian workshop entirely with clean, solar energy from our own photovoltaic system.