Made in Italy Since 1962

Made in Italy is more than a mark of origin, it is the embodiment of a tradition. In our family-owned workshop, generations of artisanal expertise come together, shaped by Italy’s enduring culture of tailoring.

Three Pillars of Craft

Cloth

We work with the world's most esteemed fabric makers and take great care in selecting fabrics for their aesthetic, feel and functional qualities.

Construction

Construction gives each pair its character and lasting quality. Every seam and fold holds the attention to detail that defines the Rota standard.

Cut

For over 60 years, we’ve refined our silhouette and shape, creating trousers designed to be universally flattering and comfortable.

Timeless Traditions

More Than 40 Steps

We continue to make trousers as Ampelio Rota did in 1962 — preserving time-honoured methods, refined through decades of experience. Each pair still passes through more than 40 steps.

Made by Skilled Artisans

Every pair of Rota trousers is made by Italian artisans who dedicate their working lives to the craft. Each specialises in just one or two steps of production — mastering them over years, sometimes generations, with precision and pride.

A Singular Pursuit

For over six decades, Rota has devoted itself to the mastery of one garment — the trouser. This singular pursuit is expressed in trousers of unrivalled quality.

Since 1962

Rota was founded in 1962 by Ampelio Rota with a clear vision: to bring trousers to the forefront of men’s style.

Our Story
People & Principles

Beyond craft, Rota is defined by a philosophy grounded in family values, integrity, sustainability, and a pursuit of enduring beauty.

Our Difference
Style & Fit Guide

Explore the fit and design details that define our trousers — and discover the style that suits you best.

Style & Fit Guide