Rota was founded in 1962 by Ampelio Rota with a clear vision: to bring trousers to the forefront of men’s style through uncompromising Italian craftsmanship.

In 1970, Ampelio’s son, Emilio, joined the company — now serving as its president and custodian of the Rota legacy. Emilio's brother and sisters also joined the company in the years that followed.

Rota made its debut at the iconic Pitti Uomo fair in Florence, where the brand was introduced to a global audience of menswear connoisseurs — a tradition that continues to this day.

In 1986, Rota established its headquarters in a larger facility in Fidenza, where every pair of trousers is still crafted to this day.

In 2000, Rota opened its first showroom in the heart of Milan, creating a space where craftsmanship and clientele could meet in the city that defines Italian style.

In 2010, Andrea and Michele Rota became the third generation to join the family business. As of today, nine members of the Rota family work in the company — honouring the traditions established by Ampelio while helping to shape a new era of refinement and growth.

2019 marked a new chapter for Rota — moving beyond quietly crafting for others to share its own story and products directly with customers through its online boutique.

In 2024, we installed a photovoltaic system at our Fidenza headquarters, allowing all production to run on 100% green energy — a continuation of our commitment to responsible craftsmanship.